Using a Personal Assistant to Help Market Your Business

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AppId is over the quota

Owning your own small business is rough. But you knew that before you started, right? The fact is--you put in a lot of hard hours. And you might not even be turning a profit yet. Why? Well there are many reasons. But the main one is probably that you don't have the time, or maybe the knowledge, to properly market your business. That said, consider hiring a personal assistant to handle it for you.

Why a Personal Assistant is Right for Your Business

You might be thinking, "Why hire a personal assistant? What do they know?" Well, it depends on which one you hire. Sure some of them get paid measely chump change to do mindless tasks for people like grocery shopping and what not--but when you find a high quality assistant, you will have someone who can take over your entire marketing department. In fact, they may even be able to come up with a marketing strategy for you.

Hire an Assistant that Knows How to Write

As a head marketer, your personal assistant will need to compose a marketing plan full of all sorts of written correspondence. This could include:
direct mailemail marketingbloggingweb copypostcardsflyersand more!

Having said this, it is important that you hire an assistant that can write ad copy if necessary. how can you tell? Easy--check out their website and read their content. Does it read well? Does it speak to YOU the customer? Does it point out the benefits of enlisting their services? If so, then you have an amateur website copywriter on your hands!

Have They Acted as Assistants for Other Business Owners?

Now, not all personal assistants can handle your marketing tasks. You need to make sure they have helped people in similar situations as yours in the past. That means they have ample experience making calls, meeting with potential leads, organizing leads, and following up.

Make Sure They Fit Your Budget

Hiring a personal assistant can prove expensive at times. You also might find some really cheap. Rates range anywhere from ten to fifty dollars an hour. Remember that price does not necessarily dictate skill level. You really need to meet with the personal assistant and talk with them to get a good idea of what they might be able to accomplish.

Find an Assistant to Meet Your Marketing Needs Now

Don't delay. There is too much pressure on you. Let an assistant take the load off and handle all those marketing small business needs!

Chris Brantner is a copywriter with much knowledge on marketing. Along with his Houston Personal Assistant spouse, he seeks to help small business owners bring in quality leads through various means of marketing.

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Three Major Mistakes Local Businesses Make When Using Mobile Marketing Campaigns

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AppId is over the quota

Lots of businesses are now latching onto mobile marketing and are recognising the importance of going mobile. In 2020, the prediction is that most people will be operating from a mini computer, i.e, a mobile device or tablet.

However, while there are some businesses latching on to mobile marketing, whether it be QR codes, SMS Marketing, or building a mobile website, some firms are indeed not using their mobile marketing campaigns right.

Mistake 1 - QR CODES

Lots of businesses are using QR codes, but some of those same ones are doing it completely wrong. How? Well, they are basically linking the QR code to their mainstream website, which has not been optimised for mobile. I scanned a QR code recently in my town to the local stationery shop, and behold, the link was to their main website, which looked awful on a mobile device. The lesson is when deciding to use QR codes in marketing, try to link them to something that will not drive the customer away!

Mistake 2 - SMS MARKETING BOMBARDMENT

Not many local businesses are using SMS marketing. Those that do use it, do this wrong, as well. They tend to bombard people with messages that are not content driven. When using SMS marketing, it's important to offer value in the text messages, and not to just use it as another sales bombardment. For example, a lot of firms generally think that once a customer has signed up to a list, they are ready to buy. Until they have forged an unforgettable relationship with that customer, they are still a prospect rather than a buyer.

Mistake 3 - MOBILE SITE SALES

Most local firms don't have a site optimised for mobile. Those that do tend to think it is just to put a link up to products and hoping they will get sales. A mobile website's main function is to provide quick information about the firm's business, and to make people want to go onto the main website at a later date. If you can provide a template and a reason why that customer should buy from you via a mobile website, then you will have more than just one sale later on.

There are lots of other ways to use mobile marketing - but if you avoid these three big mistakes you will be on the road to implementing successful mobile marketing campaigns.

Chris Gaynor teaches people the new wave of mobile marketing and how to connect this new marketing experience with internet marketing. If you want to find out more about mobile marketing, then click the link below...Sign up and get FREE ACCESS to Videos that show you how to get started using mobile marketing...

http://www.chris-gaynor.com/

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Using Postcards to Promote Your Web Design Company

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AppId is over the quota

The concept of a web design company didn't even exist twenty years ago (in the early Nineteen Nineties). Now it is a big business and growing. The number of websites numbers in the many millions; the number of web pages numbers in the billions - and these numbers are growing exponentially.

Postcards have been around since the nineteenth century. They are still a big business - sort of.

So how can you use this very old, somewhat antiquated form of media in order to promote one of the most modern forms - the web design company?

First of all, let's analyze what it means to start a web site. It means that you put your site out there and the world basically ignores it. The search engine "web crawlers" will find it eventually, but even with that, it might take a very long time for purchasers of your service to find you.

The solution to this problem is that you must find ways to drive people to your site.

Let's say you are developing a mailing list. Obviously you can email people, but many emails are deleted as spam. What's the advantage, then, of the old-fashioned post card?

First of all, it's a physical object. It has to be picked up and looked at. Someone has to read it and make a decision.

Can you take advantage of the fifteen seconds someone will need in order to make a decision about your postcard? Can you use those fifteen seconds to get her to find your site on the web?

The answer should be 'Yes', and here are some ways you can do it:

1) Even newer than web design companies are QR codes. You've seen them. They are funny looking squares with a complex pattern of shapes which is read by your smart phone. One will fit easily on your postcard. All the customer has to do is scan the QR code and she will be led to a page on which you can put text, data, images or whatever you like. What would you likely put on that page that can't fit on a post card? How about a superb page design you have done for someone else's website? Put your best effort out there, and you increase your chances of someone contacting you for a paid job.

2) The next way you can use your postcard is to include web addresses, phone numbers, and all those other standard contact means. There's plenty of room for the QR code and the contact information.

3) The third thing that will go nicely on the postcard itself is a colorful design or image or logo - anything that tells the world that you are in the design business. How you do this and what you choose to use is up to you, but that's your specialty and you're the expert. It's the specialty of the post office to make sure that your two thousand cards get to where they are supposed to be.

And it's the specialty of Conquest Graphics to take your postcard or announcement design and print it on your two thousand - or one hundred thousand - postcards and make sure it reflects the quality you had in mind. Contact us today.

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