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Marketing A to Z:
A is for Appreciation - make sure your customers know they are appreciated...send them a card!
B is for Brand - live it breath it believe it
C is for Cool - no matter what your industry there is always room for an element of 'cool'
D is for Deliver - always deliver on your promises!
E is for Excellence - there should be excellence in whatever you do...your customers will recognise you for it
F is for Frank - be frank in all your endeavours, people can usually smell bulls^&% a mile away
G is for Goals - have them, but make sure they're not too lofty...
H is for Home Page - make sure yours is fantastic and drives people to take the action you want them to
I is for Innovation - don't be afraid to innovate, even if your market is conservative. We live in a fast paced world and innovation is key to survival
J is for Jupiter - don't be afraid to be bright - even if you're not the closest planet to the sun.
K is for Kickstart - bring life to a new concept with a kickstart
L is for Listening - with all the talking going on today, how about having a listening strategy
M is for MARKETING - we love it and you should too. Most businesses are made or broken by their marketing efforts
N is for Nimble - Being nimble is essential to getting new business and keeping current business...remember, being nimble means it doesn't hurt so much if you have to stretch yourself!
O is for Organisation - Being organised in your thinking and your actions pays wonderful dividends for you and the recipients of your work
P is for Plan - Big or small, we think planning is pretty important
Q is for Question - Sometimes you need to ask the right question before you can get the right answer
R is for Refresh - sometimes that's all it takes for a strong brand to stay at the top
S is for Strategy - Don't leave home without it or your business might get lost
T is for Timeliness - you might have the best ideas in the world, but if you don't time the launch properly you might be too early or too late...
U is for Uncluttered - make sure your message is clear and uncluttered
V is for Value - You should always provide Massive Value to your customers - they deserve it!
X is for X-Factor - sometimes it helps to have a bit in your kit-bag
Y is for Youth - You and Your Customers are never too old to think like the young
Z is for Zing - be brave and put some zing in your brand...you'll feel great about it
Amy Ward is the founder and director of OnTap Marketing - a Brisbane based marketing and business advisory service for local and international businesses. http://www.ontapmarketing.com/
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