Using a Personal Assistant to Help Market Your Business

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Owning your own small business is rough. But you knew that before you started, right? The fact is--you put in a lot of hard hours. And you might not even be turning a profit yet. Why? Well there are many reasons. But the main one is probably that you don't have the time, or maybe the knowledge, to properly market your business. That said, consider hiring a personal assistant to handle it for you.

Why a Personal Assistant is Right for Your Business

You might be thinking, "Why hire a personal assistant? What do they know?" Well, it depends on which one you hire. Sure some of them get paid measely chump change to do mindless tasks for people like grocery shopping and what not--but when you find a high quality assistant, you will have someone who can take over your entire marketing department. In fact, they may even be able to come up with a marketing strategy for you.

Hire an Assistant that Knows How to Write

As a head marketer, your personal assistant will need to compose a marketing plan full of all sorts of written correspondence. This could include:
direct mailemail marketingbloggingweb copypostcardsflyersand more!

Having said this, it is important that you hire an assistant that can write ad copy if necessary. how can you tell? Easy--check out their website and read their content. Does it read well? Does it speak to YOU the customer? Does it point out the benefits of enlisting their services? If so, then you have an amateur website copywriter on your hands!

Have They Acted as Assistants for Other Business Owners?

Now, not all personal assistants can handle your marketing tasks. You need to make sure they have helped people in similar situations as yours in the past. That means they have ample experience making calls, meeting with potential leads, organizing leads, and following up.

Make Sure They Fit Your Budget

Hiring a personal assistant can prove expensive at times. You also might find some really cheap. Rates range anywhere from ten to fifty dollars an hour. Remember that price does not necessarily dictate skill level. You really need to meet with the personal assistant and talk with them to get a good idea of what they might be able to accomplish.

Find an Assistant to Meet Your Marketing Needs Now

Don't delay. There is too much pressure on you. Let an assistant take the load off and handle all those marketing small business needs!

Chris Brantner is a copywriter with much knowledge on marketing. Along with his Houston Personal Assistant spouse, he seeks to help small business owners bring in quality leads through various means of marketing.

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How To Make Powerful Offers That Instantly Attract New Customers To Your Business

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Getting new customers is easy if you know how. Most people in business do it the hard way. I'll show you the easy way. And it's also the cheapest way to get all the customers you want.

To do this I need to explain what's known as the "Lifetime Value" of a customer to you. No matter how large or small your business, no matter what product or service you sell, you must first calculate the Lifetime Value of your customer. Once you know it, you can decide exactly what you can afford to spend to bring in a new customer - and the best way to go about it.

In a nutshell the Lifetime Value of a customer is...

The average purchase value, multiplied by the number of times they buy from you in a year, multiplied by the number of years they remain your customer.

For example: You own a restaurant and your regular customer spends £25 each time they visit you, of which £15 is profit. Let's say they come to eat 12 times per year and stay with you for 2 years on average.

This makes your regular customer worth £15 x 12 x 2 = £360 in profit to your business.

And once you know this...

...you'll know what you can afford to spend in order to get new customers.

Most marketing promotions consist of ads in the newspapers and magazines, beautiful brochures and outdoor signs. They do mail shots telling the world about their wonderful products, service and themselves. And they usually offer a 'special' discount. Something weak, like 10% or 15% off or £10 discount every time you spend £100. Let's face it - how excited do you get when you see these promotions?

Well, let me tell you about Warren, an Australian entrepreneur who built a business starting from zero using this approach. He spent $1 million building 3 tennis courts, swimming pools, game room and barbecue facilities in the middle of Sydney. The place was magnificent. There was one problem:

He had no customers.

So this is what he did. For one month he advertised in the local newspapers: Free Tennis Lessons, Free Court Hire, Free Barbecues and Swimming Pool Parties. And guess what happened? That's right!! The place was packed out from 7 a.m. 'til 10 p.m. every day that month.

He gave away lots of tennis lessons, sausages and court hire. It cost him a few thousand dollars. The interesting part is that at the end of the month, he had a going business. The courts were booked solid, and have been ever since.

Warren understood what a new customer was worth to him. He knew that once people got used to playing at his courts instead of someone else's they'd be back. He charged more per hour for court hire and coaching than the other tennis court complexes. But the customers got extra value with the swimming pool and barbecue facilities and friendlier service.

Because Warren knew what the Lifetime Value of his customer was, he gave something away and ended up making a fortune.

But what if you don't have a tennis complex? How can you apply this to your business? Here are some examples:

Accountants, lawyers and specialist consultants can give away a free consultation worth £150.Florists - a free bouquet.Grocery shops - coupons for free food items.Car service centres - free first service or free brake checks.Landscapers and nurseries - free lawn reports.Retail businesses - no strings attached free gift vouchers.

Anyone can use this technique. I am always offering potential customers FREE information. And some of those people end up spending thousands of pounds with me.

What I am really doing is "buying" new customers.

"Buying" new customers with an irresistible offer really works, and it works amazingly well almost every time. However, please be warned, it won't work if:

your offer is weakyou target the wrong peopleyour product or service is lousyyou don't follow up your customers

Human beings are creatures of habit. We keep doing the same old comfortable things we've always done. To get a potential customer to break their habit of going to another business, you must give them a very strong reason to try you. That's why a FREE offer is so effective.

It's a risk free way for them to get to sample your product or service.

A Word Of Caution

Before you rush out and start making free offers to the world, work out the Lifetime Value of your customer and test all your offers and ideas on a small scale.

Analyze the results, adjust your approach if needed, and only then go all out. If you test everything you do on a small scale first, you'll never get burned.

But you will knock the socks of your competitors every single time, because they'll still be offering 10% off.

Melina Abbott helps small business owners get new customers and more sales. You can download her popular free bulletin - How to Attract New Customers in 7 Easy Steps - at http://www.businessbyresults.com/free-marketing-resource/

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Creativity and Business - What Is Creativity?

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Creativity is not something people equate with business, but it is a vital component to having a successful business. Yes, accounting and organizational skills are important, but when it comes to marketing your business, when it comes to creating products and services, even when it comes to keeping your customers happy, creativity is the key.

Many people believe they aren't creative but that's simply a misunderstanding. We are all creative. Every one of us. If we feel we aren't, it is simply because we have been told somewhere along the line that we weren't and we believed it. Often, we have been told to be practical, to keep our feet firmly planted on the ground. Any spark of creativity is extinguished in service of "taking care of ourselves and our families."

As business people, these thoughts can be a true hindrance. In order to move ahead, to keep ahead, we need to reawaken that spark of creativity and begin using it in our daily life. How is that done? The first part is knowing what creativity is. It is simply the ability to access our subconscious mind. Throughout our lives we have been feeding our subconscious mind information. Data, if you will. The subconscious loves to take that data and play with it, rearrange it in new and interesting ways.

We all have random thoughts that seem to swim by our awareness. We have learned to dismiss those random thoughts. Even if one seems interesting for a moment, we quickly move on to more important things, but these thoughts are the subconscious mind feeding us back that information in new forms and shapes. When we allow the subconscious mind to communicate with the conscious mind rather than ignoring those thoughts, we have what is called inspiration.

When you allow yourself to entertain those stray thoughts, even briefly, you are letting your subconscious mind know you are listening and it will feed you more and more ideas that seem to be coming out of nowhere. This is how we can reawaken our creativity, be responsible for it. Once we begin to be responsible for it, we will have ideas that we can use in our businesses to adjust the way we do thing in small ways or even huge ways. We will have ideas about how to promote products and services that are innovative. We will have ideas about how to interact with our prospects and customers in more effective ways.

Geoff Hoff has spent his life studying creativity and the last several years studying marketing. He teaches people to reawaken their own creativity and then to bring that creativity to their business.

In his report, "Creativity and Internet Marketing" he gives you simple, practical ways to reawaken your own creativity. You can get it free at his blog, http://geoffhoff.com/

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Starting Up Their Own Business Is a Dream - Getting The Marketing Right

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Starting up their own business is a dream many people hold for a long time and somehow don't quite manage to turn them into a reality.

It may be fear of failure, no idea how to start or possibly too big a risk to contemplate without support, but there is help and support available.

In the current difficult economic conditions in the UK many people are finding themselves suddenly made redundant and still with commitments such as mortgage or children or perhaps a pension that may be worth less than it would be at maturity and need to continue to earn a living.

With competition for jobs fierce people may be considering using a redundancy pay-out or savings as the start-up capital for a new business.

There are many things to organise including a proper business plan and proposals for the services or goods they plan to offer. If the business is catering to a local market and is not necessarily going to be selling through e-commerce online, the start-up list will also include promotional and marketing materials.

These days this will cover both a website and print materials. To get some recognition quickly will mean having the right image, logo and branding that will help potential customers recognise the business whenever they see information about it.

Step one is to list all the materials the start-up owner thinks they will need. It will almost certainly include a business card, a brochure providing information about the new company's product or service, and leaflets and flyers.

Good quality design that creates a corporate brand, like the ones we all take for granted such as burger chains or pizza restaurants, is plainly important. Very often simple and stylish has more impact than a complicated or tricky design that will date, and too much clutter can also ruin a design so never feel that to get the most out of any marketing literature means covering every square inch or centimetre of every page with material. White space, carefully used can be really dramatic.

Good design does not have to cost a fortune. It is worth shopping around for prices for business printing as there are many online and local printers who are able to offer both design and printing in-house. Ask if they will offer you a special start-up rate in exchange for your publicising their services. You never know unless you try.

If the design has been done in-house it will also be much easier to ensure design continuity across everything from the business card to brochures to the leaflets printing.

It is not necessarily true that cheap printing suffers from quality issues. The reputation of good leaflet printing will spread and the printer can then offer very competitive prices as words spreads and they are able to print in larger quantities.

The key to a successful start-up is to plan carefully, know what materials you need and what branding will make your new venture stand out and ensure you get the most out of the money you are paying out.

Vegaprint provides:- Leaflets printing & leaflet printers & business printing

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Creativity and Business - Writing Headlines

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Copy writing is both an art and a science. Just like any writing, of course, there are people who are simply better at it than others, whose native creativity leads them naturally in that direction, but even these people get better by looking at other copy writers and testing things out, which tilts it more toward science.

One of the trickiest parts of good sales copy is the headline. If your headline isn't effective, no one will read your brilliant sales page. Instead, they'll just go away.

There are many things you can do to improve this one thing, and if you improve this one thing, no matter what is on the rest of the page, it will improve your results. And with a sales page, improving your results means more sales.

To begin your journey of headline mastery, start by looking at other people's sales pages in a new way. Look at pages where you purchased the product, or even pages where you read the page, whether you ended up purchasing or not. Ask yourself these questions about the headlines on those pages:

1. What was it in this headline that made me want to read more?

2. How does the headline seem to speak directly to me?

3. Does the headline give me good information?

4. Does it hint at it, instead?

There is something underneath all of these questions that is vital. They all deal with you, the reader of the page. If you don't see something that affects you personally in some way, that promises some improvement in your life in some way, you will just move on.

As you are writing your headline, put yourself into the mind of your ideal prospect, the person who would most want this thing you're offering. If your headline doesn't talk directly to you as that person, it can be improved upon.

If your headline doesn't say directly, point to, or at least hint at something that will be some benefit to the reader, he or she won't have any reason to read the rest of your page and you will have lost the sale.

As you look at other people's sales pages, you will see that there are many ways to do this. A lot of them may at first seem illogical, but as you let more of them wash over you, your own headlines will start to improve.

Geoff Hoff has spent his life studying creativity and the last several years studying marketing. He teaches people to reawaken their own creativity and then to bring that creativity to their business.

In his report, Creativity and Internet Marketing he gives you simple, practical ways to reawaken your own creativity. You can get it free at his blog, http://geoffhoff.com/.

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Seven Questions That Every Business Owner Needs To Answer To Create A Truly Great Marketing Plan

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Have you ever spent time and effort creating a Marketing Plan to then experience disappointment and frustration because it made zero difference in your business performance?

If so it's probably because you fell into one or more of the following traps:

1. You may have followed a template that's been designed for a large corporate entity instead of one that's proven effective for a smaller business

2. Possibly you bought a Marketing Plan training course from a charlatan who knew that the course they were selling was useless but who continued to sell it regardless

3. Or perhaps you followed the advice of a well-meaning business coach or consultant (who probably didn't actually own their own business) that relied on out-dated theories. And if that's the case then you probably noticed that after several months and many thousands of dollars later you had no new clients to show for your time, effort and money

4. Or possibly you fell into the very common trap of starting with tactics and not paying deep attention to strategy first

If any of the above describes you then you need to know that it's probably not your fault: there are simply too many confident-sounding, smooth-talking crooks and simpletons out there who are selling half-baked theories that don't actually work.

And on the subject of putting strategy before tactics, the latter are the important details of a Marketing Plan and include the creation of testimonials, guarantees, websites, advertisements, email or direct mail campaigns and so on but whilst that's all very important you'll soon see that it's a big mistake to start with tactics before you've got yourself an effective marketing strategy.

This article in an introduction to seven strategic questions you need to answer when putting together an effective Marketing Plan.

Strategic Question #1: What's your PEG? PEG stands for Personal End Game and while it's technically an objective and not a strategy as such, I include it here because it's critically important as a source of motivation for when you hit the inevitable obstacles along the road to growing your business: "reasons are the fuel in the furnace of motivation".

The PEG question is normally the easiest of the strategic questions to answer. All you need to do is identify two numbers and three things.

The two numbers are: how much income do you want each year and how many weeks off work do you want each year?

Then you add three things that you will use that money and time for - three burning motivators. These can include your family but don't keep it completely pure! If big sea side houses and fast cars really spin your "whizzer" then add them to your list.

Strategic Question #2: What is your Ideal Client Profile and what is their Specific Unmet Need? You need to develop a simple description of your Ideal Client and what they want. And ideally the "what they want" part is a need that they can't get met someplace else.

This is not rocket science so keep it simple!

Include any generally applicable characteristics such as gender, religion, location, age bracket, occupation, company size, income and also a little bit about their buying motivators. Anything that you think is relevant is fair game for your list.

For example here's my Ideal Client Profile: English speaking business owners who are comfortable with the internet and who want a marketing plan that is designed specifically for small business and that's actually proven effective to bring in new clients.

Another example from a client: Fast food restaurant owners in the Asia Pacific region who want to increase their sales and profits through smarter sales software analysis.

And another client: Mothers in Australia, New Zealand and North America who want delicious but healthy Greek style yoghurt for themselves and their families and are prepared to pay a slight premium for healthier and more nutritious food

Note: in the last example we've excluded women without children to feed and we've excluded men despite being fully aware that some of those two categories will buy the product. However we want to create a marketing message (see below) that reflects their Specific Unmet Need and we can't do that if we try to appeal to everyone. The message that's designed for everyone is a message the no one is interested in.

Have you noticed that I haven't asked you yet about your product/service yet? That's because your product/service features are irrelevant at this point.

It's not until you figure out what your market place wants that you are in a position to know if your product/service can be effectively marketed.

That may sound like bad news but it's probably not. There's a fair chance that your product/service, with a few tweaks, is fine. But you can't assume that. If your product/service features are not well matched to market place needs, then getting people to buy will be very hard work.

An effective Marketing Plan always, always, always answers questions regarding market place needs before addressing the issue of product.

Strategic Question #3: What's your Bold Promise? Another way of asking this question is "what does my Ideal Client have to hear in order for them to want to buy my product/service?"

There are a number of elements that combine to create successful marketing results but let me be explicitly clear: the two most critical factors are who you put your offer in front of (Ideal Client Profile) and what you actually offer; your "value proposition" as I call it.

The best offer in front of the wrong person is dead in the water. For example if you were a teetotaller and I offered you a great deal on a case of fine wine, even if I discounted it by 90%, would you buy? Probably not. That's a great offer in front of the wrong person.

So now let's assume that we've got the right audience let's look at some different ways of presenting the offer.

For example: as a business owner which of the follow value propositions would you find more motivating?

"We show you how to grow your business" Versus "Increase your sales and profits by 50% within six months - or you don't pay"

The second one is the hands down winner because it's a bold promise, it includes a specific numerical benefit and it adds a guarantee. That combination is one Kick-Butt formula so take note.

Here's another set of contrasting offers to further illustrate the point

"Your Building Consent Experts" Versus "Your Building Permit Approved In 14 Days Or Less - Guaranteed"

Do NOT skip this. I know your brain may hurt but this is critical. If you can come up with a bold promise like the ones above then you'll achieve better marketing results and you'll get those results faster and easier.

Your Ideal Client is bombarded with literally hundreds of marketing messages every day. You need to do something dramatic to make your message stand out.

Strategic Question #4: Where do my Ideal Clients hang out? So far you've figured out what motivates you, who is your Ideal Client, what their Specific Unmet Need is and what they need to hear in order to want to make an inquiry or to buy.

Now you need to figure out what they watch, who they listen to, what they read, which meetings they go to, which clubs or associations they are members of, which other businesses have them in their network, which websites they visit and what they search for on Google when they are looking for your type of products or services.

The reason is obvious: once you know where your Ideal Clients hang out then you can direct your bold promise to them with direct offer.

And you don't have to spend much money on this. I've built multi-million dollar businesses on what I call my "Godfather" offers (an offer that you can't refuse).

I identify the owner of a database that contains a lot of my Ideal Clients. I prepare a great offer for their network and then I offer the owner as much as 100% commission on the sales.

Why would I give away 100% of the sale? Simple: I want people in my database who are buyers, not tire-kickers. And the purpose of a sale is to get a client (most people think it's the other way around).

Once I have a client, I can then nurture the relationship until they are ready to buy again... and again... and again.

(Bear in mind that most of my product offers are in digital format so I can afford to give away a lot because value delivery costs are zero.)

Strategic Question #5: What's your Black Jellybean? If there is a jar of jellybeans at a counter I'll be the guy standing there picking out the black ones. There is no such thing as liking black jellybeans. You either love them or you hate them.

Similarly, you need to figure out that what you offer, your Ideal Client will love and create/adjust/refine a product/service accordingly. And in creating something that your Ideal Client will love, probably means that there's a whole bunch of people who hate it.

For example: in my business I work with clients almost exclusively on-line. My clients love the fact that they don't have to travel to meet with me, that they are one click away from being straight back to work and that they don't have to have me in their offices or factories.

Naturally, there are others who would work with me if only I would visit them face to face, three dimensionally.

And so my on-line strategy is a Black Jellybean, in that people either love it or hate it.

Another example: the Quick Beauty House offers 10 minute haircuts for $20... for women! For every 8 women who hate that idea there are 2 who love it. And in a city of fifteen million people that 2 out of 10 adds up to a whole lot of women!

Strategic Question #6: What will your Funnel look like? Imagine a Funnel, wide at the top and becoming narrower as is goes downward. A Funnel represents a series of product/service offerings that are free at the top and then increases in price as you descend down the Funnel and its design is a critical part of any effective Marketing Plan.

a Funnel starts at the top with free stuff and as people descend down the funnel there are less of them but they are spending more with you.

Let's assume that whatever "Core Offering Product" you currently have it good or even great.

All too often business owners are trying to sell that Core Offering Product without romancing, seducing and engaging prospects with great added value free stuff first.

I got married three years ago. The millisecond I first saw my wife I was in love. Gone, smitten, out for the count!

Imagine I simply walked up to her and invited her to marry me on the spot. Or worse still, how do you think it would have gone if I'd asked her to join me in bed? Of course that's a ridiculous idea but how often have you put your Core Offering Product in front of an Inquiring prospect and popped the question "So, you want to buy it or not?" (or words to that effect).

You need to ask yourself what you can offer for free, that if a person grabbed at it, they would be qualifying themselves as a likely client.

For example: I offer a free Marketing Plan training course. It runs over 30 days and contains a complete step by step training system for putting together a truly effective Marketing Plan for a business owner.

I offer the training course for free because the prospect can get great value from me without having to risk anything more than a few hours.

I know that most people who get my free course will never pay me even a cent, ever.

I also know that enough of the people who do that course will descend down to the next level of my Funnel and (wisely) accept my two month free trial offer for my Killer Marketing Club which is a great example of the "Easy Entry Level" product from the chart above.

And enough of the people who join the Killer Marketing Club will go on to invest in something else and so on.

And so the Funnel represents a game of patience and romance. It also says to a potential new client "you may have been burnt before so let me prove to you that I'm different and that I can add great value to you before you trust me with your money".

Other examples and ideas for Free Added Value option: free trial period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.

Patience + Free = Millions

Never underestimate the power of free!

Strategic Question #7: Which Streams will you tap into? A Stream refers to a source of prospects. I've identified well over sixty different places that most businesses can get qualified leads from. These include the traditional sources such as media advertising (don't start here, you'll burn too much money!), referral systems, Search Engine Optimization, banner adverts, direct mail or email campaigns, Joint Ventures, Host Beneficiaries, Social Media Marketing, Adwords, events, word of mouth and many more.

Your Marketing Plan needs to start off by listing at least ten different lead generation sources that you will start work on initially.

You take the one place that you think it will be easiest, cheapest and fastest to get leads and you put a system in place for getting your message out to that place and you then measure the results and when necessary, you refine the offer until you have a proven marketing system that brings in a predictable stream of new clients.

And then you do the same for the next system and so on until you have layered ten proven marketing systems on top of each other.

At that point you'll have a flow of new leads and new clients.

Conclusion: Creating a truly effective Marketing Plan that gives you a flow of high quality new clients, predictably and systematically, is both critically important to the health of your business as well as pivotal to your success in life financially and personally.

For free training on creating a marketing plan visit: www.8020Center.com/FreeMarketingPlan/

About the author: Tom Poland started his first business 31 years ago and has gone on to start and sell multiple businesses including two which he took international. Since 1995 he's trained over tens of thousands of business owners in almost every English speaking country in the world on how to get more clients and make more money by helping more people. In this article he reveals the seven strategic questions he asks business owners to answer when setting up their marketing plan. An overview of his free Marketing Plan training course can be viewed by visiting http://www.youtube.com/watch?v=Hc6paMhZmiM.

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Simple Steps To Producing Business Promoting Books And Audios

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I want to share with you an idea that if you really put your mind to it and a little bit of effort into it will promote your practice and boost your credibility like no other.

In fact, there are so many ways you can adapt this strategy with very little work on your part (and even less if you are prepared to spend a little cash!) you will be surprised you haven't done it before...

The best part is that is doesn't matter what your therapy is (or even what your profession is) you will be able to use this idea to promote yourself and create exponential practice growth!

Regardless of what you do for a living I know for a fact that you will be able to come up with either one topic concerning your profession that you can divide into 8 - 12 smaller sub-topics or even 8 - 12 different topics that all relate to what you do and are areas that you could easily talk about for 4 - 5 minutes per topic.

For example, if you choose sciatica you could break this down into:

Causes of Sciatica

Symptoms of Sciatica

Signs of Sciatica

Tests for Sciatica

Complications of Sciatica

Self help for sciatic relief

Treatment of Sciatica

Prevention of Sciatica

And possibly even a few other sub-topics!

If you don't think that you can divide a topic down into smaller areas like that then you will still be able to talk on individual topics such as headaches, neck problems, shoulder complaints, low back pain sciatica and so on until you have 8 - 12 topics. It doesn't matter what the topics are as long as you can give information and advice about each of them without it being a direct plug for your services.

Now here is the great part! If you are presenting a talk or health class you have prepared all the material and you know exactly how long it will take to deliver and that it will be broken into bite-sized chunks that all contain valuable and usable information. All you have to do is then share what you have planned and developed with your audience and then direct them to your website, blog or clinic for further information. This further information could be a more detailed report or a discounted consultation - it can be anything that you choose - all you are doing is further positioning yourself as an expert in your field as well as stimulating prospective patients to take action into becoming paying patients, building word of mouth and increasing your circle of influence.

The next thing is to record yourself talking about those 8 - 12 different topics and create a CD. If you only talk for 3 -5 minutes on each topic that creates an audio cram packed of valuable information between 24 and 60 minutes in length - perfect for positioning yourself as an expert and spreading the word about what you can do. CDs are incredibly easy to have professionally made and edited or you can download the software and do it yourself (for example you can use the free software from Audacity available at http://audacity.sourceforge.net/ ).

You can also use this CD as a giveaway to new or prospective patients (as well as having them available at seminars, talks and the health fairs that you run) or use it in your advertising promotions and mailings as a free sample of what you can do. I would even recommend handing them to your existing patients so that they can forward them to family, friends and colleagues as a referral strategy.

The next step is to take your audio material and then turn it into a book / booklet. This is also incredibly easy to do and well worth the effort. If you are prepared to pay you can get it transcribed at Admin Source ( http://www.theadminsource.com ) and they will also edit for you if you tell them it is for a book or you can do it yourself if you don't mind the time involved. Then get it formatted into a PDF and away you go another expertise promoting product - either a downloadable product or one that you can get printed and bound.

Whatever you decide there are two easy products that will promote your business both easily produced with very little time, money or effort!

W.J. Simmons has been involved in complementary health for over 25 years as both practitioner and lecturer. During this time he noticed there was a wide discrepancy between how successful individual clinics were - a difference which had little to do with the skill of the practitioner.

The clinics doing the best all had procedures allowing them to maximise the number of patients they attracted, keep hold of existing patients and seemingly generate referrals at will.

Studying from these successful practitioners allowed him to semi-retire in his mid 40s and devote himself to helping others grow their clinics. This know-how has been fine-tuned and is available as the Exponential Practice Growth programme from http://www.exponentialpracticegrowth.com/.

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Promote Your Business With Custom Promotional Products

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What kind of advertising guarantees maximum visibility to your business and your brand over an extended period of time without burning a big hole through your marketing budget? The answer lies in advertising with imprinted promotional products. Your company's logo or message on promotional giveaways is how your brand can literally 'go places.'

Companies, educational institutions, sports teams, government organizations, non-profit, or healthcare organizations-the list of who has benefited from utilizing imprinted promotional items is endless!

People love receiving gifts and what you choose alters, enhances or can potentially worsen their perception of your business. So choose your business gifts wisely. The customized business gifts you give to your employees, existing or potential customers should be high on functionality and usability, because the more they are used the more they are seen and the greater is the visibility of your company logo or message. The product must be one that is unlikely to be stored away as surplus or end up in the garbage. Pens and other writing instruments are known to be used 18 times a month and that is what makes them the most popular and successful promotional tools.

83% of people in the U.S. stated that they could recall and identify the advertiser on a promotional item. People love being appreciated and their opinion of the advertiser has been documented as being more favorable when they receive a promotional gift from the advertiser. Your giving away customized gifts will help increase the chances that when users need a product or service that you specialize in, they will think of your company and brand first, over your competition. That is exactly what your company needs to increase business, after all.

Industry statistics show that no other media or form of advertising is as cost-effective as are advertising specialties. The average cost-per-impression of a promotional giveaway is $0.004 and is as low as $0.002 with items like promotional pens, hats or bags and totes. Bags make the highest number of impressions in a month at 1000, and are considered most cost-effective due to this!

For a promotional campaign you need to start with determination of who you are targeting-your target audience. Their demographics will help determine the choice of imprinted promotional products you will want for your event. Additionally, the giveaways should complement your core business interest as well as the event itself. The dimensions and type of logo or message you want to imprint will also determine which online promotional giveaways you are going to order.

Yes! Businesses can now order online promotional giveaways for their events and promotions without having to actually visit physical stores and worry about the choice of imprinted promotional items. There are great competitive rates, discounts and offers online. So do adequate research before procuring your imprinted products.( http://www.promodirect.com/ ) 

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PromoDirect.com is a leading promotional products supplier in the United States. Some of our products with online promotional giveaways pens are pens, bags, mugs, apparel etc. We provide promotional products for all type of businesses.

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