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Owning your own small business is rough. But you knew that before you started, right? The fact is--you put in a lot of hard hours. And you might not even be turning a profit yet. Why? Well there are many reasons. But the main one is probably that you don't have the time, or maybe the knowledge, to properly market your business. That said, consider hiring a personal assistant to handle it for you.
Why a Personal Assistant is Right for Your Business
You might be thinking, "Why hire a personal assistant? What do they know?" Well, it depends on which one you hire. Sure some of them get paid measely chump change to do mindless tasks for people like grocery shopping and what not--but when you find a high quality assistant, you will have someone who can take over your entire marketing department. In fact, they may even be able to come up with a marketing strategy for you.
Hire an Assistant that Knows How to Write
As a head marketer, your personal assistant will need to compose a marketing plan full of all sorts of written correspondence. This could include:
direct mailemail marketingbloggingweb copypostcardsflyersand more!
Having said this, it is important that you hire an assistant that can write ad copy if necessary. how can you tell? Easy--check out their website and read their content. Does it read well? Does it speak to YOU the customer? Does it point out the benefits of enlisting their services? If so, then you have an amateur website copywriter on your hands!
Have They Acted as Assistants for Other Business Owners?
Now, not all personal assistants can handle your marketing tasks. You need to make sure they have helped people in similar situations as yours in the past. That means they have ample experience making calls, meeting with potential leads, organizing leads, and following up.
Make Sure They Fit Your Budget
Hiring a personal assistant can prove expensive at times. You also might find some really cheap. Rates range anywhere from ten to fifty dollars an hour. Remember that price does not necessarily dictate skill level. You really need to meet with the personal assistant and talk with them to get a good idea of what they might be able to accomplish.
Find an Assistant to Meet Your Marketing Needs Now
Don't delay. There is too much pressure on you. Let an assistant take the load off and handle all those marketing small business needs!
Chris Brantner is a copywriter with much knowledge on marketing. Along with his Houston Personal Assistant spouse, he seeks to help small business owners bring in quality leads through various means of marketing.
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