Three Major Mistakes Local Businesses Make When Using Mobile Marketing Campaigns

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AppId is over the quota

Lots of businesses are now latching onto mobile marketing and are recognising the importance of going mobile. In 2020, the prediction is that most people will be operating from a mini computer, i.e, a mobile device or tablet.

However, while there are some businesses latching on to mobile marketing, whether it be QR codes, SMS Marketing, or building a mobile website, some firms are indeed not using their mobile marketing campaigns right.

Mistake 1 - QR CODES

Lots of businesses are using QR codes, but some of those same ones are doing it completely wrong. How? Well, they are basically linking the QR code to their mainstream website, which has not been optimised for mobile. I scanned a QR code recently in my town to the local stationery shop, and behold, the link was to their main website, which looked awful on a mobile device. The lesson is when deciding to use QR codes in marketing, try to link them to something that will not drive the customer away!

Mistake 2 - SMS MARKETING BOMBARDMENT

Not many local businesses are using SMS marketing. Those that do use it, do this wrong, as well. They tend to bombard people with messages that are not content driven. When using SMS marketing, it's important to offer value in the text messages, and not to just use it as another sales bombardment. For example, a lot of firms generally think that once a customer has signed up to a list, they are ready to buy. Until they have forged an unforgettable relationship with that customer, they are still a prospect rather than a buyer.

Mistake 3 - MOBILE SITE SALES

Most local firms don't have a site optimised for mobile. Those that do tend to think it is just to put a link up to products and hoping they will get sales. A mobile website's main function is to provide quick information about the firm's business, and to make people want to go onto the main website at a later date. If you can provide a template and a reason why that customer should buy from you via a mobile website, then you will have more than just one sale later on.

There are lots of other ways to use mobile marketing - but if you avoid these three big mistakes you will be on the road to implementing successful mobile marketing campaigns.

Chris Gaynor teaches people the new wave of mobile marketing and how to connect this new marketing experience with internet marketing. If you want to find out more about mobile marketing, then click the link below...Sign up and get FREE ACCESS to Videos that show you how to get started using mobile marketing...

http://www.chris-gaynor.com/

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Four Common Trade Show Display Mistakes That Can Cost Your Company Dearly

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AppId is over the quota

The marketing convention and exposition circuit has long established its lasting reputation for delivering unparalleled features and benefits not often offered through other promotional mediums. Setting up trade show displays has proven it can hold its own even in today's current trend of online advertorial resources and social media outlets. When it comes to sheer face to face targeted demographic connection, trade show exhibits simply reign supreme.

Don't Blend In At Trade Show Displays

Of course, this organic marketing forum does come at a cost. In most cases, reaping success from trade show displays demands one specific form of currency: strategic preparation. Without carefully and strategically preparing for each and every marketing event, a business can quickly be rendered irrelevant, a mere face in the competitive crowd that warrants nary a second glance.

Key Considerations For Success

Fortunately, companies of every size and scope can leverage their own individual blend of strategic preparation and avoid embodying the dreaded corporate wallflower moniker at these important advertorial events. Vigilantly avoiding these four commonplace trade show display convention oversights can help ensure that every function your organization participates at yields success.

-Not Having Objectives And Goals: Want to know the best way to plan for success? Actually have a firm grasp on what exactly defines success and achievement at every function. Before each event, brainstorm the specific business objectives and goals your organization is hoping to obtain. No detail is too minute in this particular exercise. Sure, you can have broad action items like "generate leads with prospective new clients" but you should also have some granular purposes such as "connect with executive at XYZ Company to discuss potential partnership opportunities."

-Presenting A Ho-Hum Trade Show Display: At marketing conventions it's important to remember that perception can be reality. All too often, organizations throw up a boring trade show display that looks sloppy and conveys incongruent marketing messages. Always work with a seasoned design firm that specializes in customized innovations to help your company pack the biggest visual impact possible. A professional and reputable team will be able to work with an assortment of price points to ensure your budget is always maintained.

-Ignoring The Flavor Of The Crowd: Every marketing convention yields an opportunity for companies to intermingle with a very specific population demographic. Unfortunately, many businesses fail to determine whom they are marketing to before each function and simply unleash a "one size fits all" sales approach during the event. Always do your research to understand the flavor of the crowd. Will you be engaging with end users? Are the participants mostly scientists convening for networking prospects? Understanding your target audience will help your organization best modify its marketing techniques for optimal results.

-Failing To Follow Up: Unfortunately, many companies execute flawlessly on the before and during event preparations only to fall short on the requisite post function follow-ups. Always strategize a plan to follow up on each and every lead, no matter how trivial and insignificant they may seem. If it was worth your time to gather the information during the convention, you owe it to yourself and your team to follow up thoroughly to gauge any future opportunities for business.

Skyline South Florida & The Caribbean, a leading designer of trade show displays in Fort Lauderdale understands that their clients' trade show exhibits in Fort Lauderdale have to make a lasting impression. If you're looking for a Fort Lauderdale trade show exhibit guaranteed to help get your business noticed, contact Skyline today!

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