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So, you need a booklet. You want to promote or explain one of your products or services, or tell people how to use it. If only you could wave a magic wand, and produce the booklet in a flash! Sadly, until someone gets round to inventing a magic wand, it's not happening! And you're stuck with the tricky process of producing the booklet yourself. In this article I'm going to outline the main pitfalls of cheap booklet printing and how you can deal with them.
Copy writing is the first hurdle to overcome. It's a daunting task, and it can be hard to know where to start. A quick solution is to hire in a professional copy writer to do the work for you. Use the internet to find a freelancer, but check their credentials thoroughly and ask for samples of work previously done. Insist on a writer who has English as their first language and don't choose on the basis of cost alone. You will get what you pay for!
Getting the layout right for your booklet need not be a problematic as it seems. When you do the research to find a cheap booklet printing company, one of the criteria you should be checking is whether they provide a range of different sized layout templates for you to download. These will make the task simple, giving you clear parameters for bleed and trim as well as showing you the safe print area.
Design is another area where you're probably going to need the services of a professional. The overall appearance of your booklet is crucial and it will be completely undermined by a sub-standard design concept. Again, use the internet to secure a freelance designer, following the same checks outlined above for a copy writer. Perhaps someone in your organization has good desktop publishing skills? Ask them to do the job by all means, but you should be aware that commonly used file formats such as Word and Publisher may need to be transferred to a more professional format such as.pdf before they can be submitted to your printer.
The quality of materials you use will impact strongly on your booklet. The weight of paper that's used, the range of colors, and whether you opt for extras such as a gloss finish, a laminated cover or embossing, all contribute to the end feel and appearance of the product. Work with your printer to find the most advantageous combination of materials, to give your booklet maximum appeal at the lowest price.
And the final problem you face is that of distribution. How are you going to get your booklet to your customers? Before you select a size for the booklet, check how this will impact on your mailing costs. If a small reduction in size would make a difference, then consider it. Talk to your printer about bulk mailing options. This may well be a service they're happy to assist with.
Cheap booklet printing is not incompatible with quality, providing you know how to go about it. The market for cheap booklet printing is highly competitive and the range of prices being charged will surprise you.
Lesley Carr writes about the ways in which businesses can get better value and better effectiveness from printed marketing and packaging material. To see how your business can save money on top quality printing contact http://www.printninja.com/ the online printing company that combines all-American customer service with high quality, low cost color printing fulfilled in China.
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