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When it comes to generating business, your website is a very important part of your marketing toolkit. With people researching online more than ever, your website needs to explain what you do, subtly detail why you are better than the competition, and entice people to contact you. It needs to supply information, but also leave people wanting more. After coming across too many poor websites, we thought we'd outline the key elements that you absolutely have to include on your website if you want to propel your company forward.
* Home page - think of the home page as a first impression. You only get to do it once, so do it well! Contact a design agency to help you create one people won't easily forget. Assume that every visitor is exploring your products and services for the first time. As such, your home page needs to be clean, simple, visually pleasing, and inviting. The key is to avoid launching into anything too detailed; your aim is to 'hook' people and incite them to keep clicking through the website. Remember, too, that people like pictures! Include a few relevant ones on the home page. By including images, you'll be helping the user understand your message quickly and easily. When it comes to style, pictures break up the content on the page, and by doing so, make it nicer to look at!
* About us - the internet can be quite an impersonal medium, so an 'about us' page can forge a connection between you and the visitor. This page should tell your visitors who you are, what you do, and why they should hire you or buy what you're selling. It's a good idea to include short bios of your staff, as well as photos, so people can put a face to the name. It's also great to have a mission statement, or a quote from the founder.
* Products and services - it's essential that you dedicate a page about what you can offer clients. If you offer a range of products or services, create a new page for each. Each page should have a heading and a brief summary of the product or service. To demonstrate the effectiveness of your products/services, you can also include case studies. You don't want to drown your reader in information (and let's face it, they won't read pages and pages) - you just want to give them enough to really get them thinking about you. If you need help in making a great website, hire a website development company to do the hard work for you.
* Contact us - Providing a few key contact details is a must! On the actual 'contact us' page, include your business name, address, email, and phone and fax numbers. We'd also suggest placing your contact details at the bottom of every page of the website as a footer, or displaying your phone number above the header. This will remind people that you are available to chat more, and give the impression that you're approachable.
While these pages are 'non-negotiables', you can of course include others. Client portfolios, testimonials, FAQs, news and media pages are all great 'added extras' to get people clicking!
For more marketing tips and tricks, check out this blog, run by the gurus at our Sydney design agency: http://blog.heardmarketing.com.au/
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